Martha Stewart cornerstone of Thailand's new tourism revival plan
By Jon Fernquest
Last
Friday the big news was that the American icon Martha
Stewart would
be recruited as part of Thailand's tourism
revival
campaign.
Today's article covering last Friday's announcement begins after the vocabulary.
Martha Stewart -
a wealthy and influential American business woman, television host,
author and magazine publisher in the area of homemaking (See Wikipedia)
homemaking - tasks and activities related to family life at home, "cooking meals, childcare, household repairs, or the manufacture of clothes and gifts. Common tasks include cleaning, cooking, and looking after children," also decorating and making a beautiful home and garden, Martha Stewart in many ways turns this into an art (See Wikipedia)
cornerstone - the basic part of something that everything else depends on
icon - a very famous person who represents an idea (here perhaps: the idea of homemaking as art)
recruit - get someone to work for your project (or for a company in a job)
revival - bringing back to life again, get activity going again ชุบชีวิต, ฟื้นชีพ
campaign - a planned group of especially political, business or military activities which are intended to achieve a particular goal การรณรงค์
homemaking - tasks and activities related to family life at home, "cooking meals, childcare, household repairs, or the manufacture of clothes and gifts. Common tasks include cleaning, cooking, and looking after children," also decorating and making a beautiful home and garden, Martha Stewart in many ways turns this into an art (See Wikipedia)
cornerstone - the basic part of something that everything else depends on
icon - a very famous person who represents an idea (here perhaps: the idea of homemaking as art)
recruit - get someone to work for your project (or for a company in a job)
revival - bringing back to life again, get activity going again ชุบชีวิต, ฟื้นชีพ
campaign - a planned group of especially political, business or military activities which are intended to achieve a particular goal การรณรงค์
TOURISM
Martha part of TAT revival plan
25/06/2010Chadamas Chinmaneevong
The Tourism Authority of Thailand (TAT) will spend 10 million baht to enlist the American household diva Martha Stewart to film her T# programmes in Thailand in September to promote the country to international visitors.
The agency also plans a series of domestic travel promotions, including its first programmes specifically for women, in an attempt to revive an industry hard-hit by political unrest in April and May.
TAT
- Tourism Authority
of Thailand, the Thai government agency in charge of promoting Thailand
as a tourism destination (See website and Wikipedia)
revival - bringing back to life, to bring back into use something that has not been used for a period of time
enlist - to ask for and get help or support from someone ขอความช่วยเหลือ
household - a group of people, often a family, who live together ในครัวเรือน
diva - a famous person (original meaning: a famous female singer)
promote - to move someone to a job at a higher level เลื่อนตำแหน่ง
international - between countries ระหว่างประเทศ
series - a set of things that follow one after another in a long line
domestic - within the country ในประเทศ
X specifically for Y - X is only for Y
revive (noun) - bring to live again, get activity going again ชุบชีวิต, ฟื้นชีพ
revival - bringing back to life, to bring back into use something that has not been used for a period of time
enlist - to ask for and get help or support from someone ขอความช่วยเหลือ
household - a group of people, often a family, who live together ในครัวเรือน
diva - a famous person (original meaning: a famous female singer)
promote - to move someone to a job at a higher level เลื่อนตำแหน่ง
international - between countries ระหว่างประเทศ
series - a set of things that follow one after another in a long line
domestic - within the country ในประเทศ
X specifically for Y - X is only for Y
revive (noun) - bring to live again, get activity going again ชุบชีวิต, ฟื้นชีพ
Yesterday the TAT launched the Lady Journey campaign in collaboration with United Overseas Bank (UOB), which aims to encourage more travel by working women aged 25-45.
Pensuda Priaram, deputy governor for tourism products and business, said the agency had a budget of 20 million baht for domestic campaigns. It hopes they will lift domestic trips for the year to 90 million from 87 million last year.
launched
- started เริ่มต้นดำเนินการ
campaign - a planned group of especially political, business or military activities which are intended to achieve a particular aim การรณรงค์
collaboration - when people work together to achieve a goal
United Overseas Bank (UOB) - the third largest bank in Singapore (See Wikipedia)
encourage -make people interested in and excited about doing an activity ปลุกใจ
deputy - a person who is given the power to do something instead of another person, or the person whose rank is immediately below that of the leader of an organisation รอง, ตัวแทน,ผู้รักษาการแทน
budget - an amount of money able to be spent on something งบประมาณ (See Wikipedia)
lift - increase
campaign - a planned group of especially political, business or military activities which are intended to achieve a particular aim การรณรงค์
collaboration - when people work together to achieve a goal
United Overseas Bank (UOB) - the third largest bank in Singapore (See Wikipedia)
encourage -make people interested in and excited about doing an activity ปลุกใจ
deputy - a person who is given the power to do something instead of another person, or the person whose rank is immediately below that of the leader of an organisation รอง, ตัวแทน,ผู้รักษาการแทน
budget - an amount of money able to be spent on something งบประมาณ (See Wikipedia)
lift - increase
The five-month Lady Journey campaign aims to generate tourism revenue of 100 million baht.
The TAT will invite 50 female celebrities to travel across the country under five themes: Natural Lady, Working Lady, Sporty Lady, Trendy Lady, and Healthy Lady. They will visit 10 different destinations in 11 provinces: Suphan Buri, Kanchanaburi, Nan, Loei, Khon Kaen, Krabi, Chiang Mai, Prachuap Khiri Khan, Satun, Trat, and Nakhon Ratchasima.
It will publish 500,000 Lady Journey handbooks for free distribution. The first Natural Lady trips will be launched in early July.
generate
- produce, create สร้าง, กระตุ้นให้เิกิด, ก่อให้เกิด
revenue - income from taxes or business activities รายได้
female - of a woman สำหรับผู้หญิง
distribution - giving or delivering things to many people การจำหน่ายออกไป
revenue - income from taxes or business activities รายได้
female - of a woman สำหรับผู้หญิง
distribution - giving or delivering things to many people การจำหน่ายออกไป
Yuttachai Teyarachakul, an executive vice-president of UOB, said the campaign was a good fit with its Lady Card credit-card programme. It will offer discounts for Lady Card holders who book tours.
Mr Yuttachai said the campaign could help the bank increase the number of Lady Card holders to 200,000 by year-end from 120,000 at the present.
The TAT and 20 boutique hotels are also staging a "One Price All Destinations" promotion offering rooms at 2,000 baht per night including breakfast for two, until Sept 30. More details are available at http://www.shanghaimansion.com
executive
- the highest level managers in a company
a good fit - works together with, works well with, is compatible with
boutique hotels - small hotels with 3 to 50 guest rooms that offer personalized service, often with special, luxurious or quirky furnishings that follow a theme (See Wikipedia)
staging - organizing and running a large event (example: staging a protest, staging a demonstration, staging a broadway show, staging a sales promotion)
promotion - giving an employee a higher position or job than they already have
a good fit - works together with, works well with, is compatible with
boutique hotels - small hotels with 3 to 50 guest rooms that offer personalized service, often with special, luxurious or quirky furnishings that follow a theme (See Wikipedia)
staging - organizing and running a large event (example: staging a protest, staging a demonstration, staging a broadway show, staging a sales promotion)
promotion - giving an employee a higher position or job than they already have
(Source: TOURISM, Martha part of TAT revival plan, 25/06/2010, Chadamas Chinmaneevong, link)
