Fruit ice cream as potential export to the Middle East
By Jon Fernquest
Finding
alternative products for highly perishable fruit has to rate as an urgent item on Thailand's
agricultural agenda. Thailand's fruit produce has to be put to a good use and not let to rot in the fields or sold for a pittance before it goes bad as sometimes happens during years of over-supply.
Today's article talks about how fruit ice cream exports to the Middle East might have potential in the future.
Fruit juice exports are another fruit-based product with potential (Read article).
alternative - one among many
possible choices
potential - the possibility of success ที่มีศักยภาพ ที่เป็นไปได้
perishable goods - food that decays, rots and quickly goes bad so it cannot be sold and must be taken off the shelves
X rates as Y - X must be considered as or treated as Y
urgent - must be done quickly
agenda - a list of things to be done in the future, goals to be achieved, tasks to be accomplished
item on the agenda - one of many things to do, to accomplish
pittance - an amount of money for something so small that it seems unfair
sold for a pittance - sold for an amount of money so small that it seems unfair
goes bad - rots, when food decays and can no longer be eaten
fruit-based - made from or using fruit
potential - the possibility of success ที่มีศักยภาพ ที่เป็นไปได้
perishable goods - food that decays, rots and quickly goes bad so it cannot be sold and must be taken off the shelves
X rates as Y - X must be considered as or treated as Y
urgent - must be done quickly
agenda - a list of things to be done in the future, goals to be achieved, tasks to be accomplished
item on the agenda - one of many things to do, to accomplish
pittance - an amount of money for something so small that it seems unfair
sold for a pittance - sold for an amount of money so small that it seems unfair
goes bad - rots, when food decays and can no longer be eaten
fruit-based - made from or using fruit
Marketing
FOOD PROCESSING
Cremo ice-cream maker looks to cool Middle East
23/08/2010Pitsinee Jitpleecheep
Chomthana Co, the manufacturer of Cremo ice-cream, will expand its ice-cream business overseas next year, starting with the Middle East, says president Soh Chee Yong.
Thai-made, fruit-based ice-cream is very popular among overseas customers as nobody can do fresh fruit-based ice-cream better than Thailand, which has various fresh fruits, particularly coconut and mango," he said.
The company has been exporting Cremo fruit-based ice-cream for several years and demand continues to increase year by year in more than 10 markets including as China, Malaysia, Singapore, Taiwan, France, the United States and Germany.
Next year, it will export its ice-cream to the United Arab Emirates.
cool - rather cold,
not hot (has two meanings, see next meaning)
cool - clever; impressive ดีเลิศ (คำสแลง)
expand - to become larger ขายตัวออกไป
demand - the need and desire to buy goods and services by households and businesses
United Arab Emirates - a small country next to Saudi Arabia, the most modern and economically successful country next to the Persian Gulf in the Middle East (See Wikipedia)
cool - clever; impressive ดีเลิศ (คำสแลง)
expand - to become larger ขายตัวออกไป
demand - the need and desire to buy goods and services by households and businesses
United Arab Emirates - a small country next to Saudi Arabia, the most modern and economically successful country next to the Persian Gulf in the Middle East (See Wikipedia)
The company expects overseas sales will rise to 250 million baht or 25% of total sales next year, up from 200 million baht or a 20% contribution this year.
Locally, he said the ice-cream market worth 10 billion baht was quite stable with modest growth estimated at 6-7% this year.
Chomthana plans to spend 150-200 million baht to install new machines, trucks, mobile bicycles and freezers over the rest of the year.
We're not strong in the Bangkok market but we can compete with all international ice-cream brands in the provinces. We are very proud that Cremo is the only Thai brand to fight with international ones in the country," he said.
contribution
- something that you do that helps to achieve something or to make it
successful ผลงาน,การช่วยเหลือ
stable - not changing frequently and not likely to suddenly become worse มั่นคง, ไม่เปลี่ยนแปลง
modest - not large in size or amount ไม่มากมาย
install - put a piece of equipment somewhere and make it ready to be used ติดตั้งอุปกรณ์
international - between countries ระหว่างประเทศ
brand - products with well-established name that people remember, that create a certain image and expectations about the product
brand - a type of product made by a particular company ตรา, ยี่ห้อ
province - one of the many areas that a country is divied into จังหวัด
stable - not changing frequently and not likely to suddenly become worse มั่นคง, ไม่เปลี่ยนแปลง
modest - not large in size or amount ไม่มากมาย
install - put a piece of equipment somewhere and make it ready to be used ติดตั้งอุปกรณ์
international - between countries ระหว่างประเทศ
brand - products with well-established name that people remember, that create a certain image and expectations about the product
brand - a type of product made by a particular company ตรา, ยี่ห้อ
province - one of the many areas that a country is divied into จังหวัด
Apart from ice-cream, the company is also looking to add more food products.
It has started providing salapao under the Star brand at FamilyMart convenience stores and plans to introduce frozen bakery items next month at schools and convenience stores.
There is high demand for frozen bakery goods as the product is suitable for the lifestyle of urban people," he said.
The company is also studying a plan to provide cold-chain logistics and packaging services for others in the future.
salapao - steamed
bun
convenience - the quality of being suitable for your purposes and needs and causing the least difficulty ความสะดวกสบาย
convenience stores - small neighborhood stores like 7-11 and Family Mart (See Wikipedia)
frozen - when water turns to ice, when something stops moving
suitable - acceptable or right for someone or something เหมาะสม
lifestyle - the living conditions and things people do everyday (fashion, home decoration, pets, cooking, music, tv, movies, garden, etc) รูปแบบการดำเนินชีวิต
urban - in a city (not rural area) ในเมือง
provide - to give someone something that they want or need
chain - supply chain
supply chain - the steps in different firms and locations needed to produce a final good from raw materials and intermediate goods, ending with final assembly and distribution of goods in consumer stores (See Wikipedia)
logistics - the activity of transporting, storing, and tracking goods (from the factory to store) (See Wikipedia) การขนส่งและจัดจำหน่ายสินค้า
packaging - the container or covering for a product while it is waiting to be sold in stores
convenience - the quality of being suitable for your purposes and needs and causing the least difficulty ความสะดวกสบาย
convenience stores - small neighborhood stores like 7-11 and Family Mart (See Wikipedia)
frozen - when water turns to ice, when something stops moving
suitable - acceptable or right for someone or something เหมาะสม
lifestyle - the living conditions and things people do everyday (fashion, home decoration, pets, cooking, music, tv, movies, garden, etc) รูปแบบการดำเนินชีวิต
urban - in a city (not rural area) ในเมือง
provide - to give someone something that they want or need
chain - supply chain
supply chain - the steps in different firms and locations needed to produce a final good from raw materials and intermediate goods, ending with final assembly and distribution of goods in consumer stores (See Wikipedia)
logistics - the activity of transporting, storing, and tracking goods (from the factory to store) (See Wikipedia) การขนส่งและจัดจำหน่ายสินค้า
packaging - the container or covering for a product while it is waiting to be sold in stores
(Source: Bangkok Post, Marketing, FOOD PROCESSING, Cremo ice-cream maker looks to cool Middle East, 23/08/2010, Pitsinee Jitpleecheep, link)
