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Words in Business News
By Jon Fernquest

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[Thai Economics Library | Archives (for history)]
April 25, 2007

Spearhead

spearhead (verb) - lead, lead an effort to do something

spearhead an attack
spearhead a campaign


Example sentences:

* Pauline has been chosen to spearhead our new marketing initiative.

* The company announced new products to spearhead its drive to gain market share.

* Dolores is spearheading our new anti-smoking campaign.

* High profile sponsorship of sporting events will act as a spearhead for the campaign.

* If this project is seen as necessary to spearhead our efforts on the World stage, so be it.

* She will spearhead an innovative hi-tech distance learning scheme for women with children.

* Barbara will spearhead the attack on the final citadel of the selection committee selecting contractors for the project.

* He brought in over a hundred of his own men from his security firm to spearhead the search. They're all ex-soldiers.

* He was such a great communicator that he was called upon to spearhead the first tour of China.

* The chief executive has been recruited from America to spearhead the roll-out of the new chain of stores.

* The political party plans to use the issue of VAT on fuel to spearhead its election campaign emphasizing its the impact on heating bills.

* Lance was hired to spearhead a crackdown on drugs.

* The new CEO will also spearhead a drive into the Africas, North Americas, Australian and other new markets.

* No longer the spearhead of a movement pressing for sweeping moral change, the organisation lost momentum and eventually completely disappeared.

* I can't take full credit, but I certainly acted as a spearhead for the project.

* Christie is the spearhead for our latest single-use disposable product launch, a new brand of diapers for dogs.


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