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Words in Business News
By Jon Fernquest

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[Thai Economics Library | Archives (for history)]
June 27, 2007

Segment, Market Segment, Segmentation

a segment (noun, verb) -
a. a part of some large thing
b. a market segment

a market segment (noun) - a smaller market with specialised needs within a larger market

segmentation (verb) - splitting a larger market into smaller markets with different needs

premium market segments
bottom of the pyramid market segments
a narrow market segment
traffic in a market segment
the market segment buying our product
develop a market segment
analyse a market segment
a large market segment
the biggest market segment
the largest market segment
a growing market segment
the fastest growing market segment
capture a market segment
a target market segment
a new market segment
an existing market segment
one market segment could be...another segment could be...
principle of segmentation
supply and demand conditions in a market segment


Example sentences:

* Young people are by far the biggest segment of the online consumer market.

* First forecast the total amount of traffic in each market segment.

* Needs differ from one market segment to another.

* This is the market segment that is buying most of our product.

* We must develop a large market share in a narrow market segment and carefully foster customer loyalty.

* Obsessive focus on premium market segments characterized condomimium construction in the city during its initial phases.

* "In the case of demand for diesel engines for small boats: (i) one market segment could be demand for pleasure boats, which might vary with income per head of the population; (ii) another segment could be demand for fishing boats, where demand might be dependent upon estimated sizes of fish haul, or length of coastline." (Source: British National Corpus)

* This is Europe's fastest growing market segment.

* Please make a list of all new or existing market segments.

* Our company is dominant in its market segment.

* Price wars in the personal computer market segment seem to be driving most innovation in the industry.

* The focus groups contain carefully selected members of the market segments to be reached with the advertising.

* The new principle of segmentation was life-styles, not income groups.

* Our company has become increasingly prominent in this new market segment over the past couple of years.

* Reasons for demand are used to identify and analyse market segments.

* The biggest problem in setting up this segment of the school's curriculum was finding qualified teachers to teach it.

* A plan to capture every market segment is not a plan at all!

* During the news, a five minute segment will provide all the necessary background to understand the complicated events in the recent political conflict.

* The new public clinics will satisfy the desire of a large segment of the population for lowcost healthcare.

* Customer price-sensitivity has increased significantly in our target market segment.

* The characterware market segment has evolved to the point where the company has added a special range of items to celebrate the history and development of this famous character over the last decade.

* We must apply the same analysis to each major market segment.

* The country does not directly compete with us because it serves a different market segment with lower quality rice.

* It is simply impossible to capture every market segment.

* "This theory argues that the bond market is segmented by maturity range and that there are no spillover effects between each market segment." (Source: British National Corpus)

* "The yield curve is therefore determined by supply and demand conditions in each market segment without reference to conditions in other segments." (Source: British National Corpus)

* Relief for the poorer segments of society is an urgent priority.

* The goals will be established the small segment of the community that chooses to get involved and participate.


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