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By Jon Fernquest

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[Thai Economics Library | Archives (for history)]
January 15, 2009

penetration

Penetration, Market Penetration

penetration, market penetration (noun) - the extent to which a product or service is bought in a particular area or by a particular group of people:

penetrate (verb)

market penetration is about 6%
deeper market penetration
greater market penetration
achieve deeper market penetration

mobile phone penetration levels across the country are high.
broadband penetration
boradband penetration reached all time record levels
developing a new strategy to achieve greater market penetration in the country

the target area for penetration
the sales campaign is focusing on the target area for penetration
the acquisition of the company gives them the penetration they have been seeking in this region

import market penetration

offshore market penetration
continued to work hard to increase their offshore market penetration

rely on strong local market penetration and brand recognition

achieve maximum market penetration
highest market penetration in the country is in this town

the construction of new capacity slowed significantly, reducing the market penetration of state-of-the-art technologies
technology also would require long lead times for development, introduction, and market penetration of the appropriate equipment and practices

his first priority is to increase market penetration
the company's most successful market penetration in Europe has been in hotels, either to furnish new machines or upgrade
Japanese market penetration largely restricted to the highly protected home market
To achieve market penetration, Gallo salesmen sometimes punctured the aluminum caps of competing wines so they'd go bad
 limitations on market penetration (primarily due to limited shelf life)

increased awareness of the current market penetration
the main impediments to increasing market penetration by British firms
has not yet achieved comparable market penetration, due in part to brand loyalty
significantly increased their market penetration
problems of market penetration

today market penetration stands at 67 percent
can provide valuable support for the development and market penetration of energy-efficient products
practice that allows for greater market penetration

when you can show market penetration rates in the eighty to ninety percent range
a wonderful statistic about the magazine market penetration in Canada
 timely market penetration

immediate access to a wider customer base and the opportunity to achieve greater market penetration in desirable business sectors
cars with that kind of market penetration automatically bump others from shopping lists
 the national market penetration of the two companies' station holdings
prices will go up in a free-for-all for market penetration 
relatively slow market penetration by more fuel-efficient vehicles

 market penetration has come through acquisitions and joint ventures
start moving down the road toward this tremendous market penetration in Europe
a technically and economically plausible market penetration plan that moves smoothly and seamlessly from today's total dependence on fossil fuel

the critical goal was market penetration
more experience and greater market penetration

has more market penetration than any publication in the U.S
will need a year or two to gain full market penetration in the United States
not products to be viewed solely from the viewpoint of market penetration

 Scandinavian nations have achieved the highest market penetration anywhere (100% among teenagers)

 pushing hard for market penetration in mainstream supermarkets in health-conscious cities such as Denver, Austin, and Seattle

While the market penetration of Colorado wines has risen over the past decade

Another Dunkin' Donuts - the last and northernmost example of this franchise's market penetration I see in my travels

a Top 40 station sponsored by a condom company that enjoys over 80 percent market penetration

we're not trying to follow a market penetration like what is in France

This was complemented by the continued market penetration of microQ's ring tone player

Snack and cigarette maker sports a fat 4.3% dividend yield and growing emerging market penetration.
the Web site's market penetration is astounding

 increased market penetration that gave farmers more commercial options in a capitalist market-based economy

economic hegemonic forces in the development and lending communities now trust the power of market penetration, rather than state intervention


Example sentences:

* The music company has tried to achieve maximum market penetration with this new release.

* On the positive side, market penetration may be said to represent some sort of indicator.

* Market penetration of answering machines is about six per cent, although research indicates 20 per cent of the population are considering purchasing one.

* So we're looking on Global terms here erm basically and also within the E E C so basically to get market penetration.

* The cheap trans-Atlantic air travel pioneered by Laker Airways is an example of this kind of market penetration.

* Alexander McKay had a satisfactory year in a more difficult market and continued to work hard to increase their offshore market penetration.

* In order to survive and expand it will need more sponsorships and an increased awareness of the current market penetration.

* ...to identify the main impediments to increasing market penetration by British firms and provide recommendations, and --; to evaluate any changes in the nature of the competitive process and the product or service required, in line with the development of domestic construction capacity within the main centres of demand.

* The DOS environment can now handle mixed data at least as well, but has not yet achieved comparable market penetration, due in part to brand loyalty.

* We have also extended our gas turbine testing facilities in Aberdeen and our two specialist companies, Turbine Engineering Services and Gas Turbine Fuel Systems, have both significantly increased their market penetration.

* Courtaulds had explored the possibility of creating its own melt-spun operation but the capital investment required and the problems of market penetration suggested a collaboration deal was the best way forward.

Today market penetration stands at 67 percent -- less than half the figure at the end of World

* We will continue to rely on strong local market penetration and brand recognition.

Subaru's highest market penetration in the country is in Bend, Ore., about -160 miles from Portland.

* 1973 and 1988, the construction of new capacity slowed significantly, reducing the market penetration of state-of-the-art technologies. Higher energy prices presumably intervened, permitting the sustained reduction of

*  ...this technology also would require long lead times for development, introduction, and market penetration of the appropriate equipment and practices.

* His first priority is to increase market penetration -- to make pagers an item for personal, not just professional, consumption.

* Fuller's market penetration was less than 1%. Now the company that instituted door-to-door selling 85 years ago...

* Micros' most successful market penetration in Europe has been in hotels, either to furnish new machines or upgrade .

*  especially the United States, have actually increased their technological leads, with Japanese market penetration largely restricted to the highly protected home market

* To achieve market penetration, Gallo salesmen sometimes punctured the aluminum caps of competing wines so they'd go bad.

* ...requires additional energy services -- with implications for both supply systems and the market penetration of further efficiency-improving technologies...

* It used to be that the critical goal was market penetration. Now it's regulatory approval.

* ...where Japanese, South Korean and European investors typically have more experience and greater market penetration

* AARP has more market penetration than any publication in the U.S.

* Ethyl officials figure their product will need a year or two to gain full market penetration in the United States

* The market penetration of the more technologically advanced automatic dimming ballasts - a segment that's targeted by ...

* ...culture and identity are not products to be viewed solely from the viewpoint of market penetration and the transformation of materials, labor, and capital inputs into products and services

* Integrating compost into mainstream products is allowing for greater market penetration

 * There is a wonderful statistic about the magazine market penetration in Canada.

* an important force that can provide valuable support for the development and market penetration of energy-efficient products

* Yet, there is, in fact, a huge U.S. acceptance of foreign market penetration in culture.

* The driving forces of this process are technological progress and market penetration into all spheres of life and society, which imply an increasing degree of individualization

* Cars with that kind of market penetration automatically bump others from shopping lists and completely kick some from consumer consciousness

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