Niche
niche (noun) -
a. a specialized market
b. a smaller market in a larger market
c. a small market with very focused customers, needs, and products
Example sentences:
* He found his own little niche at the company doing what he does best.
* Small companies can succeed if they fill a special market niche before other companies.
* Each animal has its own ecological niche.
* The book The Long Tail is part of a general trend towards niche markets.
* Flexible manufacturing allows Japanese companies to supply niche markets.
* To survive, you'll have to carve out a niche for yourself in fashion design.
* There's a niche for a small stylish affordable sportscar.
* There will always be a niche in the market for enterprising businessmen to find.
* It took five years for the handbag producer to establish a niche in the leather goods industry.
