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Words in Business News
By Jon Fernquest

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[Thai Economics Library | Archives (for history)]
September 15, 2009

medium

Medium

a medium, a medium of communciation - a way to communicate with people and express ideas (Thai: สื่อ )

media (plural)

the medium is the message - the form of a medium embeds itself in the message it gives, so that the message and the communications media that delivers it are tightly interrelated, the medium influences how the message is perceived (See Wikipedia

mass media

an advertising media
an effective advertising medium
the ad campaign will run across all media

an outdoor advertising media such as billboards
email as a communications medium

a powerful medium for reaching that market 

medium for communicating with clients 


print media
the medium of radio
the medium of television 

the medium of the internet
online advertising media

the perfect medium
the latest communication craze is Twitter, which could be described as the perfect medium for the person with limited time to search for articles

an appropriate medium to do job Y
choosing an appropriate medium for a political campaign

the flexibility of a medium
the flexibility of the podcast medium allows the music teacher to achieve a multitude of musical goals

do X through the medium of Y
construct identities through the medium of social relations

communications media
radio as a communication medium has lost out to the web

a digital medium
translate paper maps into a digital medium

the medium of instruction
English is used as the medium of instruction in the school

a medium of artistic expression
dissatisfied with film as a medium of artistic expression
expressed herself through the medium of paint and collage

an electronic
interactive communications medium

regulating a medium
This decision--and those that preceded it--cast doubt on the effectiveness of regulating a vast medium like the Internet

a reading medium
Adults who learn braille as a second reading medium have an advantage over young beginners

literacy medium
determine the most effective literacy medium or media for each individual child


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