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Words in Business News
By Jon Fernquest

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[Thai Economics Library | Archives (for history)]
May 27, 2008

Market share

market share (noun) - the percentage of sales in market that the company has

gain market share
boost market share
increase market share
extend market share

lose market share
losing market share to the Japanese
lost market share despite being heavily promoted
market share eroded

maintain market share

gaining market share
a more basic Italian machine was gaining market share
market share substantially increased
raised its market share by half a per cent

the retailer was taking market share from other national chains
western semiconductor companies gained market share from Japanese rivals
making huge strides in quality and productivity and improving its market share as a consequence

the market share still managed to grow despite the recession
increase its market share to economic viability
to boost market share it will have to find a partner

have this year achieved increased market share
aims to take a quarter of the market share
increase circulation market share of a newspaper

increase his market share by attracting higher usage by occasional users
always room for some sharp operator to move up the industry hierarchy of market share

firms market share eroded over the past three years
other companies follow your lead and start nibbling away at your market share

protect market share
ensure market share remains secure
targeting, positioning and market share

fighting for market share
steal market share
stealing back a little of its market share

dominated the market with a 50% market share
currently holds 25% of the world's market share of engineering data management systems
estimated market share

gradually lose market share from a poor product
competitors gain market share
firm with a lower market share than its rival

improved market share during the recession
raised market sahre through doing own R&D

combined market share of the two companies exceeds 20 per cent of the market


Example sentences:

* In this context there is always room for some sharp operator to move up the industry hierarchy of market share, although this is probably becoming more difficult as large groups become consolidated and the industry generally matures.

* If I produce a poor product, then I will gradually lose market share, and my competitors will gradually gain it.

* Other companies follow your lead and start nibbling away at your market share by offering specialised niche and entry level products.

* Unless a firm can upgrade its products and services to remain ahead of the competition, the margin of profitability will be significantly reduced with attendant loss of market share.

* The talk nowadays is of targeting, positioning and market share

* From now on, it appears, it is going to be all a question of fighting for market share.

* More and more shops will be forced to open illegally, to protect their market share.

* Metal seal lids for semiconductor packages and sputtering targets produced by our electronic materials business in Spokane, USA, have this year achieved increased market share.

* It managed to either maintain or even extend market share within its trade sectors, but lower margins and volume declines led to a fall against 1991.

* For a good part of the 1980s, GM languished in the doldrums, burdened by a a top-heavy bureaucracy, losing market share to Japanese and domestic rivals, and saddled with a reputation as the biggest but highest-cost and least efficient US car maker.

A60 237 He notes that at the time that Hoover was engaged in this exercise, a basic Italian washing machine was gaining market share against a heavily promoted German product, in Germany.

A6W 141 Both volumes were down, but Rover raised its market share by half a per cent to 15.41 per cent.

* So although he was able to boast that his own Comet (which, with Woolies, B&Q and Superdrug, makes the four retailing legs of the Kingfisher group) was taking market share from other national chains, its share of the total electrical market was actually falling.

ABD 2902 For the first time since 1979, western semiconductor companies gained market share from Japanese rivals last year, according to Dataquest, a market researcher.

* But Renault charged through 1992 as if there was no recession, replacing old models with confident and innovative new ones, making huge strides in quality and productivity and improving its market share as a consequence.

* An agreement between two or more competing manufacturers whose combined market share exceeds 20 per cent of the market for the appropriate products in the EC or a substantial part of it would not however be exempted under the 1985 block exemption (though it might benefit from an individual exemption).

The stores' most recent results showed premium income exceeding 1 million in profits nearly doubled and market share substantially increased.

* Despite substantial state investment, drastic rationalisation, increased productivity and the agreement with Honda, Austin Rover had been unable to increase its market share to economic viability.

* The firm's market share in Italy's public sector has been eroded over the past three years and he says Olivetti, unlike its principal European competitors (Siemens-Nixdorf of Germany and Bull of France), has enjoyed no particular privileges in its home market.

* He also states that his analysis showed that it is not easy to increase market share over time.

* A firm with a lower market share than its rival would be foolish to try to play the game of cost leadership.

* If a supplier decides to increase his market share by attracting higher usage by occasional users, he must first attempt to find out whether they buy competitors' goods or not, or where there is something about the present marketing mix which dissuades them from buying more frequently.

* In 1987, ICI dominated the market with a 50% market share, the remaining 30% being taken by the other three firms who are subsidiaries of state-owned European manufacturers that acquired capacity in the UK market over the 1970s and 1980s.

* Instead, market share has been stolen from law-abiding retailers and the smaller shops, many of which have lost and are losing up to 50 per cent.

* All of our businesses have improved their market share during this recession and I'll, I'll mention them as I go through the individual companies.

* As result of our own R&D, we have not only enabled us to increase margins but have also raised our market share in Europe and the USA.

* Penguin U K is gaining sale and market share and in North America the sales are only slightly down on last year, which was a very exceptional year anyway.

* The company aims to take a quarter of the market share.

* The new titles increased their market share of circulation, while advertising volumes rose 7 per cent in the year.

* Novaceta is working hard at achieving better consistency to ensure the market share remains secure against established American competitors and potential rivals from the former Soviet Union.

* The first objective is to double the existing market share, to have more than 10 per cent.


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