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Words in Business News
By Jon Fernquest

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[Thai Economics Library | Archives (for history)]
March 27, 2008

Gimmick

a gimmick (noun) - doing something strange and unnecessary to attract attention and publicity

a marketing gimmick
a publicity gimmick
a sales gimmick
an advertising gimmick
a promotional gimmick
a fund-raising gimmick
a commercial gimmick
an inspired public relations gimmick
a gimmick to gain votes

dismiss as a gimmick
dismiss it as nothing more than a gimmick
just sounds like a gimmick
an economist's gimmick
made as a gimmick

the latest gimmick
a new gimmick
come up with a new gimmick
some people think it's already a gimmick

stage a gimmick
cook up a gimmick
a conscious literary gimmick
a hackneyed gimmick
a pitiful gimmick
a well-known gimmick
an expensive gimmick
a good gimmick

yet to determine whether it's anything more than a marketing gimmick
the most bizarre sales gimmick that I've ever seen
this week's gimmick
the gimmick of the week
occupy that contentious area between patentable innovation and marketable gimmick


Example sentences:

* "A real love song is infinitely more appropriate for Christmas than a trashy song cooked up as a commercial gimmick."

* "It'S sick that organisers of a fair at Manston in Kent should pump a donkey full of laxatives for a fund-raising gimmick."

I used to have a special gimmick --; when I used to do my clog dance, I used to shout to the audience, `;Throw pennies,'; and that's what they used to do.

* "To some people it's already a gimmick, but actually it's very important."

* "It has yet to work out whether or not Posix compatibility for proprietary systems is anything more than a marketing gimmick."

* It's the most bizarre sales gimmick that I've ever seen!

* "The business of selling shares at licensed dealers is often a gimmick which loses investors their hard-earned money."

* "Where you think of what this week's gimmick's going to be?"

* "It would be foolish to dismiss it as nothing more than a gimmick."

* "A gimmick is a communication attempt which has failed."

* "The most recent marketing gimmick is three-dimensional printing."

* "That just sounds like a gimmick."

* "He dismisses the whole concept of the post-industrial society as an economist's gimmick."

* "It's really just a gimmick."

* "The problem is that a good gimmick is contagious, everyone in Hollywood gets it all at once, and then you get a rash of movies all suffering from the same big idea."

* Not designed to last, they get made, released, then replaced by a new gimmick a year later.

* "The expose described extravagant Easter egg packaging as a gimmick which has nothing to do with protecting the contents, let alone Easter."

* "The shape is a no gimmick smooth contour, with quite narrow hips compared to the nose section, typical fare for vert decks."

* It's just another gimmick.

* It's not just another gimmick.

* "The Chinese sailing wheelbarrow was not a gimmick."

* "The first musicassettes (pre-recorded tapes) were made in 1964, as a gimmick."

* "Avoid situations where you are merely an added attraction or gimmick!"

* "With their new product they seem determined to occupy that contentious area between patentable innovation and marketable gimmick."

* "The band's famed gimmick was that they were Four Chicks."

* "He was praised for clambering on his soapbox in the streets of Luton; so he vowed never to leave it, turning a moderately successful gimmick into an embarrassing campaign cliche."

* "They even staged the most expensive gimmick of all ever, building a House for Lovers in the park in the city."

* "He wondered silently to himself if the absence of upper-case letters was a conscious literary gimmick; alternatively, it might suggest a simple failure to master the typewriter's shift-key."

* "But it's such a pitiful hackneyed gimmick."

* "Besides being an inspired public relations gimmick, the founding of the Interest Unieversity for the People was a genuine effort to elevate nationalist politics to the status of adult education."

* "This all seems an expensive gimmick in the depths of a recession."

* "The movie moguls are coming up with a new gimmick to get audiences to see movies they have ALREADY seen."

* "That's a gimmick isn't it?"


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